Build your brand.
Know what to protect.
A founder-focused panel on intellectual property, brand protection and the mistakes startups should avoid from day one.
- 30 September 2026
- 4:00 - 7:00 PM IST
- 3 speakers
- Chennai
- Free entry
- Brand protection
- Patents
- Trademarks
- Copyright
- Trade secrets
- IP ownership
- Startup risks and common mistakes
- When and how to protect your assets
You built the brand.
But who owns it?
Your startup may begin with an idea. Then comes everything else.
But what happens when you don’t know what needs protection, when to protect it or who actually owns it?
These decisions can become expensive problems later.
BEHIND THE BRAND brings the right conversations to the table before those problems arise.
- The name
- The logo
- The product
- The technology
- The content
- The processes
- The customer data
- The intellectual property
the one most founders forget.
What is BEHIND THE BRAND
One panel. Three speakers. Multiple perspectives.
BEHIND THE BRAND is a founder-focused panel discussion designed to help entrepreneurs understand the legal and strategic side of protecting what they build.
3Speakers
Three areas of expertise
3Hours
4:00 to 7:00 PM
1Panel
One conversation
₹0Entry
Free, RSVP required
- Brand protection
- Patents
- Trademarks
- Copyright
- Trade secrets
- IP ownership
- Startup risks and common mistakes
- When and how to protect your assets
One evening. One panel. Three voices.
Practical insights for founders.
What will you walk away with?no legal background needed
Six practical outcomes for founders who want to protect what they are building.
Know what to protect
Understand which parts of your startup can become valuable intellectual property.
Know when to act
Learn when founders should consider filing, documenting or protecting their assets.
Avoid costly mistakes
Understand common IP and ownership mistakes startups make in their early stages.
Protect your brand
Learn how trademarks, copyrights and other forms of protection can support your business.
Understand ownership
Get clarity around who owns the IP created by founders, employees, partners and collaborators.
Ask the right questions
Walk into your next legal or business conversation better prepared.
Meet the voices on the BEHIND THE BRAND panel
3 speakers. 6 topics. 1 important conversation.
Full line-up announced soon
Speaker 01
Announced soon
Name and organisation to be confirmed
Speaker 02
Announced soon
Name and organisation to be confirmed
Speaker 03
Announced soon
Name and organisation to be confirmed
Free entry · RSVP required
The agenda
What we’ll talk about
Six topics, one conversation. Scroll the list and the drawing follows.
01
What founders should protect from day one
Understand the assets that can become critical to your startup’s value.
02
Patents, trademarks & copyright
Know the difference, what they protect and where they fit into your business.
03
When to file & how to protect your brand
Understand the importance of timing when protecting your brand and IP.
04
Trade secrets & confidential information
Know what should stay confidential and how founders can protect sensitive business information.
05
IP ownership & startup risks
Understand ownership, responsibilities and risks that can arise as your team and business grow.
06
Common startup mistakes
Learn from the mistakes founders commonly make when dealing with intellectual property.
All of this comes together as one panel discussion featuring three speakers.
Event details
- Date
- 30 September 2026
- Time
- 4:00 - 7:00 PM IST
- Format
- Panel discussion
- Speakers
- 3
- Entry
- Free
- Registration
- RSVP required
- City
- Chennai
How the evening runs
180 minutes
- 4:00 - 4:1515 minWelcome drink & registration
- 4:15 - 4:3015 minIntroduction & welcome address
- 4:30 - 6:30120 minBEHIND THE BRAND panel discussion
- 6:30 - 6:5020 minHi-tea & networking
- 6:50 - 7:0010 minClosing & thank-you note
If you’re building something, this conversation is for you.
Pick what describes you best. We’ll fill in your role on the RSVP form.
Whether you’re at Day One or already scaling, knowing what to protect matters.
Startup founders. Building a company and deciding what needs protection.
Entrepreneurs. Turning ideas, products or services into businesses.
Product builders. Creating products, technologies and innovations.
Business owners. Building and expanding valuable brands.
Startup teams. Working with intellectual property, content, technology or innovation.
Creators & professionals. Building businesses around their ideas, expertise or personal brands.
Role on form · Founder
Your brand is an asset.
Treat it like one.
A startup’s value isn’t limited to what appears on its balance sheet.
Its name, identity, innovation, technology, content, processes and intellectual property can become some of its most valuable assets.
BEHIND THE BRAND is designed to help founders think about those assets before they become problems.
The conversation doesn’t end with the panel.
Stay back for Hi-Tea & Networking and connect with fellow founders, entrepreneurs, professionals and members of the startup ecosystem.
6:30 - 6:50 PM
Learn. Connect. Exchange ideas.
Reserve your seat
Don’t wait until your brand becomes valuable to start protecting it.
Join BEHIND THE BRAND and get a better understanding of what founders should protect, when they should act and how to avoid common startup mistakes.
- 30 September 2026 · 4:00 - 7:00 PM IST
- Chennai · Venue shared with confirmed RSVPs
- Free entry · RSVP required
Questions founders ask
Is the event really free?
Yes. Entry is free. An RSVP is required and your seat is confirmed after registration.
Do I need a legal background?
No. The panel is built for founders and builders. Speakers explain what to protect, when to act and who owns what in plain terms.
Who is this for?
Startup founders, entrepreneurs, product builders, business owners, startup teams, creators and professionals at any stage.
What happens after the panel?
Stay back for hi-tea and networking from 6:30 to 6:50 PM with founders, professionals and the startup ecosystem.
Free event · RSVP required